設(shè)計(jì)師創(chuàng)意手冊

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1.隨身攜帶一個(gè)設(shè)計(jì)筆記本。
買一個(gè)小的筆記本并且隨身攜帶它。 當(dāng)你看見非常棒的設(shè)計(jì)時(shí)，就把它隨手記下來?？吹椒浅２畹脑O(shè)計(jì)時(shí)也照樣做吧， 不久，你看圖形看設(shè)計(jì)的眼光將變得敏銳起來。
2.做一塊啟發(fā)板。
 當(dāng)你著手做一個(gè)項(xiàng)目時(shí)，把你的布告牌變成一個(gè)啟發(fā)板。 每當(dāng)你看見吸引你注意力的東西—— 一張照片，一塊布料，一種字體，一句話一個(gè)詞 ——把它釘住到這塊板上。 你將發(fā)現(xiàn)在圖像和想法之間的某種聯(lián)系，而這個(gè)聯(lián)系將激活和拓展你的工作。
3.參加"第3 次工業(yè)革命"。
現(xiàn)在大眾買東西的時(shí)候都會非?？粗卦O(shè)計(jì)。 "我所謂的第3次工業(yè)革命"，意大利設(shè)計(jì)者Gaetano Pesce 說，"就是給人們一個(gè)展示個(gè)性的機(jī)會"。 試著來設(shè)計(jì)你自己的鞋子——適合你的顏色、圖案、圖像——在耐克(nikeid.nike.com)。
4.把它放在你的桌子上。
Design Continuum的Dan Buchner建議你找一個(gè)對你來說特別的東東并且把它放在你的桌子。 然后問： 它是怎么連通你的情感的？ 它為什么能打動(dòng)你？ 他說："發(fā)展選擇與我們的情感有關(guān)的設(shè)計(jì)的能力，將幫助我們生活在讓自己滿意并且連通我們情感的東西周圍。"
5.閱讀設(shè)計(jì)雜志。
這是顯而易見的，但是如果所有的商務(wù)人士都是設(shè)計(jì)師，那么他們都應(yīng)該開始讀最頂級的設(shè)計(jì)雜志。 比如： 《HOW》、《I.D》、《 Metropolis》和《 Dwell》等。
原文
1. Keep a design notebook.
Buy a small notebook and carry it with you. When you see great design, make a note of it. (Example: My $6.95 HotSpot silicone trivet -- a thin, flexible square that doubles as a pot holder, triples as a jar opener, and looks sweet.) Do the same for bad design. Soon, you'll be looking at graphics, interiors, and more with greater acuity.
2. Create an inspiration board.
When you're working on a project, turn your bulletin board into an inspiration board. Each time you see something you find compelling -- a photo, a piece of fabric, a type font, a word -- tack it on to the board. You'll start seeing connections between the images and ideas that will enliven and expand your work.
3. Participate in the "third industrial revolution."
Mass customization is combining buying with designing. "What I call the third industrial revolution," says Italian designer Gaetano Pesce, "will give people the opportunity to have a unique piece." Try designing your own shoe -- with the color, pattern, and image that's right for you -- at Nike (nikeid.nike.com).
4. Put it on a table.
Design Continuum's Dan Buchner suggests you find an object that's special to you and put it on a table. Then ask: How does it connect to your senses? Why does it tickle your emotions? "Developing the ability to select designs that connect with our emotions," he says, "should help us populate our lives with meaningful, satisfying objects."
5. Read design magazines. It sounds obvious, but if all businesspeople are designers, then all businesspeople should start reading the top design magazines. Some of the best: How, I.D., Metropolis, and Dwell.